AVERAGE ACHIEVERS 

 

Campaign for a bootcamp for people that want to get onto reality TV but are not seleted, called Average Achievers. The campaign shows the cycle of a reality TV show, from entering the competition to testimonials from people from previous editions. Emphasising the notion of celebrity cultue, the aim of the project is to point out how media manipulate viewers and contenstants into believing that being on televison equals with being a role model figure for society. As the contestants are regular people, it highlights the delusion that everyone can be famous and being on TV equals with being aspirational. The campain is build on using different techniques that reality TV shows are using to manipulate the participants and the audience. Amongst others; manipulating the content, using directing questions, frankenbiting.... The idea is to create a satirical response to curent viewer’s addiction to the fabircated representation of the real proposed by the media

 

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